Four Billion New Customers
Where are they?
The
emerging markets—the largest in the world—are at the base of
the global economic pyramid. With
four billion people and over $2 trillion in annual expenditures, these markets
do not currently show up on the radar screens of most contemporary corporations.
BigPicture Consulting makes these markets accessible. We utilize your core
competencies and resources in innovative ways to reduce risk, leverage opportunity,
and create profit centers.
4 Watch our 4
minute movie for an overview of how it works.
What we do
Our service helps you identify, develop, and market products and services
that meet vital human needs in emerging markets in profitable and sustainable
ways. We provide a big picture perspective of the global economic pyramid—covering
the basic facts and principles that underlie the economic pyramid and it’s
utility for your company, the development of products that survive and thrive
in this market, and the methodology needed to reduce risk, increase success
and leverage resources. Examples of successful products, marketing strategies,
and business models are provided, along with various financing, marketing,
and partnering approaches to reach this market .
Our work is based on the book Global Inc.: An Atlas of the Multinational Corporation and on work being done around the world on product development and marketing for the base of the global economic pyramid. Learn more about how BigPicture Consulting can help you