Moving Organizations into the Future

Where to Find 4 Billion New CustomersWhere to Find 4 Billion New Customers

Expanding the World’s Marketplace

by Medard Gabel
as printed in The Futurist, July/August 2004

Would You Like Four Billion New Customers? The largest market in the world does not show up on most corporations’ radar screen.

With 6.3 billion people in the world, less than 40 percent are tapped as markets for the vast bulk of goods and services offered by today’s corporations. That leaves four billion people somewhere between invisible and incredulous. …read more (PDF, 752 KB)